Crystal founded three companies across technology and media sectors, including AdTech, social media and artificial intelligence. Crystal previously founded a digital interactive agency producing apps, enterprise applications and e-commerce solutions for brands. She then co-founded two technology startups, both of which build platforms to enhance humans with automation with the most recent company centered around machine learning and conversational interfaces.
Crystal is passionate about building A.I. responsibly to augment and uplift humans, rather than replace them. Her life mission is disrupting the future of work by decentralizing jobs and creating a world of entrepreneurs, in which any human is their own enterprise. Along this mission she is the Founder of LA Startup Week, a 5-day series of events celebrating entrepreneurs and startups in Los Angeles. Crystal was previously involved in the Code for America Brigade in Los Angeles (Code for LA) supporting open government and civic hacking for the Mayor’s Office.